{"id":2753,"date":"2020-12-24T22:30:54","date_gmt":"2020-12-24T21:30:54","guid":{"rendered":"https:\/\/www.editions-strategiques.com\/?p=2753"},"modified":"2021-01-22T17:27:45","modified_gmt":"2021-01-22T16:27:45","slug":"accompagner-la-transformation-et-la-strategie-editoriale","status":"publish","type":"post","link":"https:\/\/www.editions-strategiques.com\/index.php\/2020\/12\/24\/accompagner-la-transformation-et-la-strategie-editoriale\/","title":{"rendered":"Accompagner la transformation et la strat\u00e9gie \u00e9ditoriale"},"content":{"rendered":"<p><strong>Strat\u00e9gie \u00e9ditoriale 360\u00b0.<\/strong> L\u2019agence a \u00e9t\u00e9 retenue en 2020 avec son partenaire Arneo pour accompagner le groupe ENGIE dans sa strat\u00e9gie \u00e9ditoriale 360\u00b0. Nous travaillons dans une approche compl\u00e8tement int\u00e9gr\u00e9e des contenus sur l&rsquo;ensemble des audiences qui d\u00e9pendent de la direction de la communication et de la marque du Groupe.<!--more--><\/p>\n<p>Coh\u00e9rence des messages et performance des contenus pour les diff\u00e9rentes audiences :<\/p>\n<ul>\n<li>Gouvernance<\/li>\n<li>Strat\u00e9gie de contenus et ligne \u00e9ditoriale<\/li>\n<li>Animation \u00e9ditoriale et production de contenus<\/li>\n<li>Community management interne<\/li>\n<li>Web publishing<\/li>\n<li>Audit performance \/ Optimisation et monitoring SEO \/ Mesure d\u2019audience (tracking analytics et plan de marquage) \/ Reporting &amp; dataviz<\/li>\n<li>Accompagnement pendant la phase de transition du dispositif interne<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie \u00e9ditoriale 360\u00b0. L\u2019agence a \u00e9t\u00e9 retenue en 2020 avec son partenaire Arneo pour accompagner le groupe ENGIE dans sa strat\u00e9gie \u00e9ditoriale 360\u00b0. Nous travaillons dans une approche compl\u00e8tement int\u00e9gr\u00e9e des contenus sur l&rsquo;ensemble des audiences qui d\u00e9pendent de la direction de la communication et de la marque du Groupe.<\/p>\n","protected":false},"author":2,"featured_media":2703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/2753"}],"collection":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/comments?post=2753"}],"version-history":[{"count":1,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/2753\/revisions"}],"predecessor-version":[{"id":2754,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/2753\/revisions\/2754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/media\/2703"}],"wp:attachment":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/media?parent=2753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/categories?post=2753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/tags?post=2753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}