{"id":2432,"date":"2020-01-02T16:29:45","date_gmt":"2020-01-02T15:29:45","guid":{"rendered":"https:\/\/www.editions-strategiques.com\/?p=2432"},"modified":"2020-02-11T18:48:53","modified_gmt":"2020-02-11T17:48:53","slug":"rd-digitalisation-et-innovation","status":"publish","type":"post","link":"https:\/\/www.editions-strategiques.com\/index.php\/2020\/01\/02\/rd-digitalisation-et-innovation\/","title":{"rendered":"R&D, digitalisation et Innovation"},"content":{"rendered":"

Conception du discours \u00ab chapeau \u00bb de la communication externe R&D, digitalisation et innovation de TOTAL.
\nLes enjeux de la mission ont \u00e9t\u00e9 de formaliser le terrain d\u2019expression sur la R&D, le digital et l\u2019innovation au niveau corporate.<\/p>\n


\nQuatre phases distinctes pour concevoir et produire ce guide d\u2019expression
\n– Un \u00e9tat des lieux de la communication de Total et ses concurrents sur la th\u00e9matique.
\n– Un socle de messages cl\u00e9s sur lesquels Total est l\u00e9gitime, audible, concentre ses prises de parole.
\n– Les \u00e9l\u00e9ments qui compose le territoire d\u2019expression sur la th\u00e9matique tout en \u00e9tant SEO compatibles.
\n– La r\u00e9daction de la vision.
\nLes deux conditions pour faire \u00e9merger et d\u00e9velopper la th\u00e9matique : structurer un socle commun et animer un programme de contenus.<\/p>\n","protected":false},"excerpt":{"rendered":"

Conception du discours \u00ab chapeau \u00bb de la communication externe R&D, digitalisation et innovation de TOTAL. Les enjeux de la mission ont \u00e9t\u00e9 de formaliser le terrain d\u2019expression sur la R&D, le digital et l\u2019innovation au niveau corporate.<\/p>\n","protected":false},"author":3,"featured_media":2452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/2432"}],"collection":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/comments?post=2432"}],"version-history":[{"count":3,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/2432\/revisions"}],"predecessor-version":[{"id":2460,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/2432\/revisions\/2460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/media\/2452"}],"wp:attachment":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/media?parent=2432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/categories?post=2432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/tags?post=2432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}