{"id":1957,"date":"2019-01-17T16:51:38","date_gmt":"2019-01-17T15:51:38","guid":{"rendered":"http:\/\/www.editions-strategiques.com\/?p=1957"},"modified":"2019-03-13T17:57:39","modified_gmt":"2019-03-13T16:57:39","slug":"lancement-de-marque-reussi-pour-izivia","status":"publish","type":"post","link":"https:\/\/www.editions-strategiques.com\/index.php\/2019\/01\/17\/lancement-de-marque-reussi-pour-izivia\/","title":{"rendered":"Lancement de marque r\u00e9ussi pour IZIVIA&nbsp;!"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong>Lancement de marque.<\/strong><\/span> Nous avons accompagn\u00e9 le groupe EDF dans le changement de sa marque Sodetrel d\u00e9di\u00e9e \u00e0 la mobilit\u00e9 \u00e9lectrique. Sodetrel est devenu IZIVIA ! Tout est en place, du site \u00e0 l\u2019am\u00e9nagement des bornes, mais aussi avec la communication commerciale.<!--more--><br \/>\nIZIVIA est le bras arm\u00e9 du Groupe EDF dans sa strat\u00e9gie de diversification sur la mobilit\u00e9 \u00e9lectrique.<\/p>\n<p>IZIVIA, pionnier et leader des infrastructures de bornes \u00e9lectriques depuis 1998, va contribuer au d\u00e9veloppement de la mobilit\u00e9 \u00e9lectrique, et \u00e0 la transition \u00e9nerg\u00e9tique des collectivit\u00e9s et des entreprises.<br \/>\nR\u00e9v\u00e9lation de la marque, positionnement d&rsquo;IZIVIA comme pionni\u00e8re et leader pour le d\u00e9veloppement de la diffusion de la mobilit\u00e9 \u00e9lectrique en France et en Europe, nous avons imagin\u00e9 un univers visuel rassurant et cr\u00e9\u00e9 des contenus p\u00e9dagogiques pour le site Internet et la presse pour porter la r\u00e9volution des transports.<br \/>\nEn moins de deux mois, nous avons repens\u00e9 le positionnement et les messages pour porter la strat\u00e9gie du Groupe EDF sur la mobilit\u00e9 \u00e9lectrique. Des supports clients aux outils commerciaux de la relation client (BtoB, BtoC), nous avons imagin\u00e9 des contenus et des supports pour r\u00e9v\u00e9ler une entreprise leader sur son secteur indispensable au d\u00e9veloppement d&rsquo;une mobilit\u00e9 durable et \u00e9lectrique avec une \u00e9nergie 100\u00a0% renouvelable.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2078 \" src=\"http:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-2.jpg\" alt=\"News-base_0082-2\" width=\"920\" height=\"382\" srcset=\"https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-2.jpg 1900w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-2-300x125.jpg 300w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-2-768x319.jpg 768w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-2-1024x425.jpg 1024w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-2-600x249.jpg 600w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2079\" src=\"http:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-3.jpg\" alt=\"News-base_0082-3\" width=\"759\" height=\"530\" srcset=\"https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-3.jpg 1327w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-3-300x210.jpg 300w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-3-768x537.jpg 768w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-3-1024x715.jpg 1024w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-3-600x419.jpg 600w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2081\" src=\"http:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-5.jpg\" alt=\"News-base_0082-5\" width=\"761\" height=\"542\" srcset=\"https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-5.jpg 1285w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-5-300x214.jpg 300w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-5-768x547.jpg 768w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-5-1024x729.jpg 1024w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-5-600x427.jpg 600w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2080\" src=\"http:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-4.jpg\" alt=\"News-base_0082-4\" width=\"713\" height=\"506\" srcset=\"https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-4.jpg 1366w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-4-300x213.jpg 300w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-4-768x545.jpg 768w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-4-1024x727.jpg 1024w, https:\/\/www.editions-strategiques.com\/wp-content\/uploads\/2018\/01\/News-base_0082-4-600x426.jpg 600w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lancement de marque. Nous avons accompagn\u00e9 le groupe EDF dans le changement de sa marque Sodetrel d\u00e9di\u00e9e \u00e0 la mobilit\u00e9 \u00e9lectrique. Sodetrel est devenu IZIVIA ! Tout est en place, du site \u00e0 l\u2019am\u00e9nagement des bornes, mais aussi avec la communication commerciale.<\/p>\n","protected":false},"author":2,"featured_media":1958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/1957"}],"collection":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/comments?post=1957"}],"version-history":[{"count":9,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/1957\/revisions"}],"predecessor-version":[{"id":2155,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/posts\/1957\/revisions\/2155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/media\/1958"}],"wp:attachment":[{"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/media?parent=1957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/categories?post=1957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.editions-strategiques.com\/index.php\/wp-json\/wp\/v2\/tags?post=1957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}